Event Registration

Telemarketing Workshop

This telemarketing workshop is aimed at helping small businesses to develop telemarketing skills in their staff.  It is suitable for both experienced telemarketers and novices.

The workshop(s) comprise of 4 parts of approximately 1 hour each:

  • Part 1 – The Pitch
  • Part 2 – Conversation Development and Objection Handling
  • Part 3 – The Close
  • Part 4 – Getting Past the Gatekeeper

Parts 1, 2 and 3 focus on writing a telemarketing script which is in three parts: -

  1. Pitching to describe the features and benefits of the product or service in a brief and relevant way;
  2. Conversation development and objection handling aims to show how to involve the prospective customer, to discover their concerns and needs and to overcome their objections in such a way as to turn objections into buying signals.
  3. The close suggests ways of closing the call on an appointment or if this is not possible on this call to keep a dialogue open for subsequent calls. There is also a short video of about 4 minutes from a tv detective series to illustrate a closing technique.

Part 4 Getting Past the Gatekeeper  explores ways of overcoming blocks by a receptionist such as no-name policies or, alternatively, getting the most information from the receptionist/gate keeper in order to set up a subsequent, more successful call.

Course Leader - Mary Doyle is a qualified teacher with 10 years experience as Director of Cheshire Telemarketing.

4th floor, Churchgate House,
56 Oxford Street,
M1 6EU

Price: £97.00 + vat

Total Attendees

Tuesday November 6, 2018
1:00 pm to 5:00 pm

We are sorry but registration for this event is now closed.

Please contact us if you would like to know if spaces are still available.